A pint for you.
A pint for WWF.


Together with WWF, In 2023 we helped selected farmers replenish up to 175 million pints of fresh water to help UK nature thrive.*

How refreshing.

At Carlsberg, our pursuit of better goes beyond the beer, and in 2023, we focused on improving the sourcing of our key ingredient, barley. 100% of the barley that goes into our crisp, refreshing Danish Pilsner comes from farms right here in the UK.

Farmland makes up 70% of the UK**, but farming has a footprint. That’s why together with WWF, we worked to help farmers across East Anglia implement water-sensitive farming methods. Our aim for 2023 was to replenish up to 100 million litres of fresh water on farms to help UK nature thrive (that’s more than 175 million pints!)




The purpose of our latest project with WWF is to help farmers reduce river pollution and the amount of water they use, meaning there’s more fresh water available for nature to thrive. One of the techniques used is to support farmers to build sediment traps that reduce the amount of pollutants running off farms into local rivers.

Beyond our partnership with WWF, we also took our pursuit of better one step further by working with 23 UK farmers in 2023 to grow an estimated 7,000 tons of regenerative barley for Carlsberg Danish Pilsner – enough to make up to 96 million pints per year!*** That’s also enough barley for about 35% of our annual Carlsberg Danish Pilsner production, but this is just the start – our target is to use regenerative barley in 100% of Carlsberg Danish Pilsner brews by 2027. That means our barley will be grown using regenerative techniques which aim to reduce the use of energy and chemical inputs to improve ecosystem health and resilience.**** How refreshing.


Learn more about our Zero-Farming Footprint ambition.

*Carlsberg is giving £150,000 to WWF-UK (reg. charity 1081247 & SC039593) to support participating farmers in East Anglia to replenish up to 100 million litres of fresh water, by helping them save water and reduce river pollution. Carlsberg is also giving £100,000 to help support WWF-UK wider conservation projects in 2023. Benefitting projects to be decided solely by WWF-UK. For more information on how WWF-UK spends and allocates these general funds (i.e. funds not related to the UK water sensitive farming project) visit, Our Annual Report | WWF to see WWF-UK’s latest and past annual reports.

**See page 6 of WWF-UK’s “Land of Plenty” report published in February 2022.

***Each year, CMBC produces approximately 1.5m hectolitres (150,000,000 litres) of Carlsberg Danish Pilsner, using around 20,000 tons of barley. 7,000 tons represents 35% of this annual barley total, meaning regenerative barley is estimated to produce up to approximately 549HL (35% of 1.5m hectolitres is 549HL). This is the equivalent of 96 million pints.

****Carlsberg Marston’s Brewing Company Limited (CMBC) is taking steps towards “regenerative agriculture” defined as the creation of agricultural systems that aim to improve ecosystem health and resilience (particularly soil health) by reducing the use of energy and chemical inputs in line with the definition provided on page 16 of WWF-UK’s “Land of Plenty” report published February 2022.

SPEAKING OF AMBITIONS Our partners WWF, along with the RSPB and the National Trust, have launched the Save Our Wild Isles campaign to bring nature back to life.