Together with WWF, In 2023 we helped selected farmers replenish up to 175 million pints of fresh water to help UK nature thrive.*
How refreshing.
At Carlsberg, our pursuit of better goes beyond the beer, and in 2023, we focused on improving the sourcing of our key ingredient, barley. 100% of the barley that goes into our crisp, refreshing Danish Pilsner comes from farms right here in the UK.
Farmland makes up 70% of the UK**, but farming has a footprint. That’s why together with WWF, we worked to help farmers across East Anglia implement water-sensitive farming methods. Our aim for 2023 was to replenish up to 100 million litres of fresh water on farms to help UK nature thrive (that’s more than 175 million pints!)