Together with WWF, we aim to help selected farmers replenish up to 175 million pints of fresh water to help UK nature thrive.*
At Carlsberg, our pursuit of better goes beyond the beer, and in 2023, we're focusing on improving the sourcing of our key ingredient, barley. 100% of the barley that goes into our crisp, refreshing Danish Pilsner comes from farms right here in the UK.
Farmland makes up 70% of the UK**, but farming has a footprint. That’s why together with WWF, we’re working to help farmers across East Anglia implement water-sensitive farming methods. By the end of 2023, our aim is to replenish up to 100 million litres of fresh water on farms to help UK nature thrive (that’s more than 175 million pints!)