Win a WWF sea turtle adoption

At Carlsberg, our pursuit of better goes beyond the beer, which is why we’ve partnered with WWF to help protect and restore ocean wildlife, both here and around the world.

To celebrate this partnership, we’re giving you the chance to win a year’s adoption of a sea turtle.

We know that small changes can make a big difference – like the beer you choose.  There are 7 species of turtle and at least 6 of them are currently at risk of extinction, but with the help of funding from Carlsberg, WWF are working with local communities to monitor turtle movements and protect their habitats.  Worth raising a glass (and a flipper) to? Probably.

Find out more about WWF animal adoption here.

* Open to UK residents (excl. N.Ireland and Channel Islands) age 18+. One entry per person and one entry per household. Entrants must have internet access.  To enter purchase a pack of Carlsberg Pilsner or Carlsberg Export at a participating Co-op store and visit to enter your details and keep your receipt as proof of purchase. The prizes are 400 WWF Animal Adoption Packs which allow a turtle to be adopted for one year. The promotion begins on 28 April 2021 and ends on 18 May 2021 (Closing Date). The winner will be drawn at random from all eligible entrants. Carlsberg UK Limited is giving £36 per entry to the Promotion up to a maximum donation of £14,400 to WWF-UK (registered charity no. 1081247 in England and Wales & SC03953 in Scotland) through animal adoptions in connection with the Animal Adoption promotion held in participating Co-Op stores between 28.04.21 and 10.05.21 (Promotion). For full details visit Full ts&cs and privacy policy available at


Carlsberg is giving min. £115,000 to WWF-UK (registered charity: in England & Wales 1081247 & Scotland SC039593) to help support UK seagrass restoration projects in 2021. See for full details.