Can beer make jeans better? Probably.


It all comes from beer

How beer makes jeans better. With Piero Turk.

The main focus of denim designers is to make a new garment look old. Enzymes can produce great results, without polluting the environment. In 1952, Carlsberg mapped a protein degrading enzyme for the first time. We shared this discovery with the world, kickstarting a groundbreaking progress in technology and industry. It all comes from beer.