At Carlsberg, we’re constantly trying to improve our beer.

To us, better never stops.

And naturally,
we challenged ourselves.

Could we make one of the best beers in the world even better?



Reducing waste. One snap a time.

Meet the Snap Pack.

Using innovative glue technology, Snap Pack eliminates the need for traditional plastic rings, reducing the risk of waste, and cutting carbon emissions and reliance on fossil fuel-based packaging.

With the Snap Pack, we’re following directly in our founder’s footsteps. Our beer packaging innovation will significantly reduce the amount of plastic waste and provide our consumers with better, greener beer experiences.

Cees ‘t Hart, CEO of Carlsberg Group



The potential reduction in plastic usage globally, compared to previous multipacks

SPEAKING OF SNAP PACK Have you seen our no handle Snap Pack?