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A pint for WWF.

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Together with WWF, we aim to help selected UK farmers replenish over 500 million pints of fresh water, to help nature thrive.*

How refreshing.

At Carlsberg, the pursuit of better goes beyond beer. With 100% of the barley used in our Carlsberg Danish Pilsner being sourced from UK farms, we have a strong commitment to supporting local agriculture and sourcing our ingredients in a way that provides a more positive environmental impact throughout our brewing process.

In partnership with WWF-UK, we’ve focused on reducing agricultural runoff, protecting local wildlife, and enhancing the health of vital water ecosystems across the UK.

Our goal? Replenish 527 million pints of fresh water in the UK by 2026.

As of April 2025, we’ve already surpassed that—replenishing 534 million pints. One year ahead of schedule.

The first-year Impact Report is now live...

WWF Impact Report

The purpose of our latest project with WWF is to help farmers reduce river pollution and the amount of water they use, meaning there’s more fresh water available for nature to thrive. One of the techniques used is to support farmers to build sediment traps that reduce the amount of pollutants running off farms into local rivers.

Beyond our partnership with WWF, we also took our pursuit of better one step further by working with 23 UK farmers in 2023 to produce 686 tons of regenerative barley for Carlsberg Danish Pilsner – enough to make up to 9 million pints per year!*** That’s also enough barley for about 3.5% of our annual Carlsberg Danish Pilsner production, but this is just the start – our target is to use regenerative barley in 100% of Carlsberg Danish Pilsner brews by 2027. That means our barley will be grown using regenerative techniques which aim to reduce the use of energy and chemical inputs to improve ecosystem health and resilience.**** How refreshing.

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Learn more about our Zero-Farming Footprint ambition.

*Carlsberg Marston’s Brewing Company Ltd donated £150k to WWF-UK (reg. charity no. 1081247 / SC039593) in 2023, will donate a further £169k in 2024 & intend to donate £170k in 2025 to support participating farmers in East Anglia replenish up to 300 million litres of fresh water between March 2023 & April 2026, helping nature thrive through saving water & reducing river pollution. WWFTM trademark & @1986 Panda Symbol are owned by WWF. All rights reserved.

Visit Our Annual Report | WWF to see WWF-UK’s latest and past annual reports.

**See page 6 of WWF-UK’s “Land of Plenty” report published in February 2022.

***Each year, CMBC produces approximately 1.5m hectolitres (150,000,000 litres) of Carlsberg Danish Pilsner, using around 20,000 tons of barley. 686 tons represents 3.5% of this annual barley total, meaning regenerative barley is estimated to produce up to approximately 549HL (3.5% of 1.5m hectolitres is 52.5HL). This is the equivalent of 9 million pints.

****Carlsberg Marston’s Brewing Company Limited (CMBC) is taking steps towards “regenerative agriculture” defined as the creation of agricultural systems that aim to improve ecosystem health and resilience (particularly soil health) by reducing the use of energy and chemical inputs in line with the definition provided on page 16 of WWF-UK’s “Land of Plenty” report published February 2022.

SPEAKING OF AMBITIONS Our partners WWF, along with the RSPB and the National Trust, have launched the Save Our Wild Isles campaign to bring nature back to life.

Find out how you can take action for nature