Celebrate responsibly.

The most important thing about beer is taste. But that’s not the only reason we enjoy it. Beer is also a social lubricant that can make us relax and feel good about others and ourselves. To a certain point. We have named this positive sensation: “The Green Zone”. If you drink more, the benefits quickly turn into the exact opposite.

At Carlsberg, we don’t believe in a raised finger when it comes to responsible drinking. We believe in education. Knowing your green zone will make you able to party longer, be more attractive and make better decisions. Basically, have a better time!

You should stay in your Green Zone for your friends, for the music, for your team… not just because we tell you to. As a brewing company, we love beer. But we also know that the perfect experience is not all about how you brew it – it is just as much about how you enjoy it. That’s why we put just as big an effort into teaching people the right way to do this. And why a true, engaging, and understandable approach is probably the best way to do it.

Celebrate responsibly - Stay in Your Green Zone!


The green zone is your alcohol “comfort zone”, where drinking is part of your good time with friends, builds up the right atmosphere for the party, helps you socialise. Basically some of the good reasons why we all love beer!

The green zone is a different place for each one of us: it depends on factors such as tolerance and weight, for a start. To know what your green zone is means to be able to drink respecting your limits and to enjoy the night and the fun for longer. Binge drinking, speed drinking, underage drinking will easily take you across that green line and quickly turn a great night can into a regrettable experience.

The more you drink, the slower you react to changes around you and the greater the impairment of your judgment. Don’t engage in anything “risky,” where your decisions can be vital for the your safety and the safety of those around you.

While definitions vary, binge drinking or heavy episodic drinking (HED) is commonly defined as consuming a large amount of alcohol over a short period of time, resulting in serious intoxication. Binge drinking can have severe short-term effects on the individual and to the people around them, including damage to health, accidents, brain dysfunction, unwanted sex, and even death. Binge drinking is never a good decision.


The amount and speed of your drinking, as well as what else you eat or drink, can make a difference, at least in the short-term. Whenever you are in doubt, stop drinking and wait until you’re sure that you are in control and able to make good decisions.


Many people choose not to drink, for cultural, religious, or other personal reasons. A decision not to drink should always be respected. Avoid or limit drinking when you are ill or if you are in a bad mood or situation where drinking doesn’t feel right. If you cannot control your drinking, you should not drink at all.


Most countries have established a minimum legal age for purchasing or consuming alcohol beverages, or both. Underage purchase and consumption is illegal and may be damaging to a person’s physical and mental development. Some areas make exceptions for underage drinking when the drinking is part of religious ceremonies or even some family occasions. Be sure you understand and follow local laws.


Even small amounts of alcohol can affect your ability to drive so the only safe advice is to avoid any alcohol if you are driving.


Drinking affects both men and women who are trying to conceive children. Men and women who are considering starting a family should discuss their alcohol consumption with their healthcare provider. Drinking during pregnancy can adversely affect the fetus. There is no agreed safe limit for drinking during pregnancy. Choosing not to drink is the only right decision. Drinking when you are breastfeeding can adversely affect your infant. If you are pregnant or breastfeeding, please discuss any drinking with your healthcare provider.