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In Pursuit of Better Beer

In working the brewery we should be in constant pursuit of better beer so that the brewery may always set standards and assist in keeping beer brewing at a high and honourable level.

In Pursuit of better beer

At carlsberg, we’re constantly in pursuit of new ways to make probably the best beer in the world even better. And not just the way it tastes. To reduce waste, we’re introducing our new snap pack, which uses a revolutionary glue technology. Stick with us for future innovations.

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We set ourselves a challenge

How could we make our beer even better? By creating a cleverly designed cap that removes oxygen from the bottle. For fresher taste every time. Here’s to the zer02 cap, the best beer cap in the world. Probably.

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We wondered ...

Could our green ink be greener? Probably. Ironically, it’s the least environmentally friendly colour. That’s why we’ve switched the ink on our pilsner bottle labels to be cradle to cradle certified silver inks* for better recycling. And the ink is made using renewable energy.

Go to Cradle to Cradle

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We danes aren’t keen on keeping secrets.

So in 1883, when we discovered how to purify yeast for better beer, our founder shared this knowledge freely with other brewers. Which means every good beer in the world probably has a bit of our know-how in it. Skål.

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Art or Science?

Is brewing probably the best beer in the world an art or science? We believe it’s a bit of both. As we proved in 1909 when, in our pursuit of making better beer, we happened to invent the ph scale – now a global scientific standard. Skål.

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