The British Deaf
Association

Together, we stand United in Sign

For 135 years, the British Deaf Association (BDA) have championed the belief that we are stronger together.

As a Deaf‑led, member‑driven organisation, their purpose is grounded in community: bringing Deaf people and allies together to champion BSL and ISL, celebrate Deaf culture and identity, and lead the UK towards a future where sign language thrives – recognised, embedded and valued across society.

Find out more about the BDA’s role in this campaign

 

Anyone wishing to contribute to the BDA’s work can visit their donation page for more information.

 

 

Why this moment matters

You’ll Never Walk Alone is a song rooted in solidarity, hope and collective strength — values that resonate deeply within the Deaf community.

For years, one of the most powerful and unifying moments in football has passed Deaf fans by — seen, but not fully shared.

Bringing You’ll Never Walk Alone into BSL is about Deaf fans claiming their place in that moment, signing alongside thousands of others as part of the crowd.

Because strength comes from community.

And none of us should ever walk alone.

 

Read more about why sign language matters ↗︎

 

 

 

 

 

Behind the signs

British Sign Language is a rich, visual language with its own grammar, structure, rhythm and culture. Interpreting songs into BSL is not about matching English words. It’s about expressing concept and emotion visually.

 

For this project, the BSL translation drew on:

Meaning and emotional tone
Not line‑by‑line lyrics

Visual storytelling
Bringing the rhythm and spirit of the song into sign

Deaf cultural knowledge
Shaping how the message is expressed

Regional identity
Including Liverpool’s local BSL variations

 

This is BSL as it truly is: local, living and deeply connected to the identities of Deaf people across the UK.

 

Read more about the story behind the signs ↗︎

 

 

 

 

 

The best signing ever?
Probably

Signs of Unity