At Carlsberg, we’re constantly trying to improve our beer.

To us, better never stops.

So we challenged ourselves.

Could we make it even better?



Reducing waste. One snap a time.

Meet the Snap Pack.

Using innovative glue technology, the Snap Pack effectively reduces plastic usage by eliminating the traditional plastic wrapping. Not only does our beer packaging innovation reduce the risk of waste, it also reduces CO2 emissions and reliance on fossil fuel-based packaging.

With the Snap Pack, we’re following directly in our founder’s footsteps. Our beer packaging innovation will significantly reduce the amount of plastic waste and provide our consumers with better, greener beer experiences.

Cees ‘t Hart, CEO of Carlsberg Group

Snap Pack facts



The percentage of reduction in plastic usage through the Snap Pack compared to previous multipacks

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