[Front view of bottle; zoom out] The Fibre Bottle is a pioneering packaging solution for our beer.

[Strip off cap and front label; rotate shell] With an outer shell made of wood fibres…

[Strip off shell; rotate lining] ...and an inner lining made of plant-based polymers

[Zoom into lining to see a polyethylenefuranoate (PEF) polymer] …the bottle is fully bio-based (excluding the cap) and recyclable

[Zoom out to show lining containing beer liquid] …and can still keep our beer equally fresh and great tasting.


Breaking barriers. With a bio-based bottle.

Meet the Snap Pack.

Using innovative glue technology, the Snap Pack effectively reduces plastic usage by eliminating the traditional plastic wrapping. Not only does our beer packaging innovation reduce the risk of waste, it also reduces CO2 emissions and reliance on fossil fuel-based packaging.

With the Snap Pack, we’re following directly in our founder’s footsteps. Our beer packaging innovation will significantly reduce the amount of plastic waste and provide our consumers with better, greener beer experiences.

Cees ‘t Hart, CEO of Carlsberg Group

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