One new coating. Double the cheers.
At Carlsberg, we're constantly trying to reduce the strain on the environment. So we thought - can we make our reusable beer bottles last longer?
New reality = Bottle recyclability x 2.
When our returnable bottles are handled after multiple uses, they often get scuffed and scratched.
To reduce scruffing and scratching, we've created a new, more durable coating. It reduces the scuffing considerably, resulting in bottles that look premium for twice as long.