Liverpool FC by Carlsberg
All Red for the mighty reds
Teams wearing red win more. That was the view of legendary Liverpool FC manager Bill Shankly when he famously swapped his team’s white shorts and socks for red ones; a choice that still stands today, and has become iconic in world football.
To celebrate the historic move of Liverpool FC going all red, and our 26 season partnership with the club, we're also going all red.
Brewmasters and scientists at the Carlsberg Research Laboratory have brewed a beer especially for Liverpool FC fans; an all red beer, with an all red label in an all red beer bottle.