Can beer make your jeans look good? Probably.

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It all comes from beer

How beer can make your jeans look good. With Piero Turk.

The main focus of denim designers is to make a new garment look old. Enzymes can produce great results, without polluting the environment. In 1952, Carlsberg mapped a protein degrading enzyme for the first time. We shared this discovery with the world, kickstarting a groundbreaking progress in technology and industry. It all comes from beer.