Three decades of partnership


The longest standing partnership in the Premier League dates back to 1992, when Carlsberg became official sponsor of Liverpool FC. Since then, we have walked side by side, through the ups and the downs of over a quarter of a century.


Manchester, 1992

Top scorer of all time? Probably. Legendary forward Ian Rush scores against Manchester United at Old Trafford to become the club’s greatest ever goal scorer.

Ian Rush 

Liverpool, 1998.

Steven Gerrard makes his debut against Blackburn Rovers at Anfield. The rest is history.

Steven Gerard debut at Anfield 

Istanbul, 2005.

THAT night in Istanbul. Liverpool FC lift the European Cup for the fifth time in the club’s history after coming back from 3-0 down at half time vs AC Milan.

LFC Champions Leauge win 

London, 2006.

The Steven Gerrard show… again. Liverpool FC win a seventh FA Cup on penalties vs West Ham after a last minute Steven Gerrard equaliser.

Gerard FA Cup 

Liverpool, 2015.

Jürgen Klopp is appointed the club's new manager – describing himself as ‘the normal one’.

Klopp introduction 

Denmark, 2017.

Red hops for the Kop. We celebrate our 25-year anniversary by brewing a limited-edition beer with ‘red hops’ by immersing them in footage of 25 years of Liverpool FC matches and the sound of roaring fans.

Red Hops LFC beer 

Madrid, 2019.

SIX TIMES! Liverpool FC celebrate winning a sixth European Cup after beating Tottenham Hotspur.

Madrid Champions Leauge win