Carlsberg x WWF


We've partnered with WWF to help create a better tomorrow for our planet.

Our pursuit of better goes beyond the beer. That’s why we’re proud to be working with WWF to help protect ocean wildlife by restoring precious seagrass along the UK coastline.

We know that small changes can make a big difference.  Now, something as simple as the beer you choose, can help make a positive impact on our world.

How to make a difference

For a limited time, every promotional pack of Carlsberg Pilsner or Carlsberg Export redeemed* will release a 50p contribution to WWF to support the seagrass project.

carlsberg pack

Got a donation code?

Release your 50p to the WWF seagrass project

Seagrass is a small but powerful plant, beneath the waves.

Often described as ‘an underwater Amazon’, seagrass meadows can absorb carbon up to 35 times faster than a rainforest and play a vital role in maintaining healthy seas, as well as providing habitat for ocean wildlife.

Sadly, the UK has lost over 90% of its seagrass meadows. That’s why Carlsberg and WWF are acting now to restore this wonder plant.


Learn how seagrass can help tackle climate change

snap pack

Snap Pack

Goodbye plastic rings. Hello Snap Pack.

We’ve already started removing plastic rings with our Snap Pack, as well as using environmentally friendly inks on our packaging. Now, inspired by WWF, we’re dedicated to making them greener. Good news for our furry, scaly and feathery friends.


Learn more about Snap Pack

Helping to protect ocean wildlife is just the latest example of how we’ve worked with WWF to create a better tomorrow for the planet. 

Previously, we worked together behind the scenes to create our sustainability programme, Together Towards Zero, which includes a commitment to create zero carbon emissions from our breweries by 2030. 

Does that make our beer taste even better? Probably.


Together Towards Zero 

*Available now until 30 November 2021 on all 10X440ml and 15x440ml packs. See full Terms & Conditions for details.