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Carlsberg x WWF
Something as simple as the beer you choose can help make a positive impact on our world. At Carlsberg we worked with WWF to help protect ocean wildlife by restoring precious seagrass along the UK coastline.
Getting a round in never felt so good.
Seagrass is a wonder plant beneath the waves that is vital to the health of seas and marine biodiversity. Seagrasses can absorb carbon up to 35 times faster than a tropical rainforest and, even though it only covers 0.1% of the seafloor, it accounts for a whopping 10-18% of the ocean’s carbon storage.
Sadly, it’s estimated that the UK has lost up to 92% of its seagrass meadows. That’s where the seagrass restoration project comes in.
Working in partnership with WWF, there are big ambitions for the seagrass restoration project. 2021 is a trial year. Just like with a new beer, before creating large batches, we’re starting on a smaller scale. This way, we can understand the locations and conditions that will give the seeds the best chance of success.
In each potential restoration location, we’re supporting WWF in planting a number of small 5m² trials, in order to establish which is the most suitable for seagrass growth. Once the best location is identified, the seagrass restoration will be rolled out on a much greater scale, as we all work towards the long-term ambition of planting 20 hectares in different geographies by 2026. WWF will also provide a restoration model to government with the ambition of restoring hundreds of hectares a year by 2030.
So, now you can see how something as simple as the beer you choose, can help create a better tomorrow.
WWF’s seagrass restoration programme aims to see the re-establishment of hundreds of hectares of seagrass meadows across the UK by 2030.
