At Carlsberg, we’re constantly trying to improve our beer.

To us, better never stops.

And naturally,
we challenged ourselves.

Could we make one of the best beers in the world even greener?



Reducing waste. One snap a time.

Meet the Snap Pack.

Using innovative glue technology, the Snap Pack effectively reduces plastic usage by eliminating the traditional plastic wrapping. Not only does this reduce the risk of waste, it also reduces CO2 emissions and reliance on fossil fuel-based packaging.

With the Snap Pack, we’re following directly in our founder’s footsteps. The Snap Pack will significantly reduce the amount of plastic waste and provide our consumers with better, greener beer experiences.

Cees ‘t Hart, CEO of Carlsberg Group

Snap facts



The percentage of reduction in plastic usage compared to previous multipacks



The number of tonnes of plastic saved annually when all of our 4-,6- and 8-packs have been converted


million plastic bags

The equivalent of 1200 tonnes of plastic in ordinary plastic bags