The Carlsberg Group understands that the security of your personal data is important and it is committed to respect your privacy and safeguard your personal data.
This privacy notification (‘Notification’) sets out how Carlsberg Danmark A/S, Vesterfælledvej 6, 1750 København V, Denmark (‘Carlsberg’, ‘we’, ‘us’, ‘our’) as a data controller processes your personal data and the measures we have put in place to protect your personal data and keep it secure.
This Notification applies to you in connection with your use of the app (‘Service’).
Please take a moment to review this Notification in detail (together with our cookies notification, our terms of use, and any other documents referred to herein, if you are using one of our websites.
What personal data we collect and process
We will collect and process the following personal data about you:
- Name
- Email address
- Password
- Keg name that you choose
- Unique ID
- Validated bar codes
- Maximum bar codes
- Latest bar code update
- Location – where you buy our products (in what bar, restaurant, or the like)
- Purchase history – what Carlsberg products you are buying
- Cookie ID
- IP-address
- Time zone setting
- Browser type and version
- Operating system and platform
- Web log
Sources of personal data
We collect the personal data that we hold about you directly from you or your interactions with us, our websites, apps or social media sites.
If our app connects to third party websites, apps or social media sites (‘third party services’), and you allow Carlsberg’s app to share data with third party services, we may also obtain personal data from any such third parties.
What we do with your personal data
We use your personal data for:
Check your email and password in order to help us to keep your information safe and up to date. This is done when you log into your personal keg page to keep track of your status.
Legal bases: Legitimate interests (to allow us to administer the Service and to provide you with the content and services in the Service), legal obligations.
Allowing you to redeem any free products that you have earned by using the app. This is done by generating a unique code for you to take to one of your local bars, restaurants, or the like.
Legal bases: Legitimate interests (to allow us to administer the Service and to provide you with the content and services in the Service), legal obligations.
Understanding the products preferences of our Carlsberg drinkers. I.e. information about what products you choose.
Legal bases: Consent from you (to allow us to understand your product preferences, your purchase history and the like, to be used for analytics).
- To improve and administer the Service, and to ensure that content is relevant as e.g.:
- to ensure that only adults of legal drinking age view and interact with our service;
- to improve our service and ensure that content is presented in the most effective manner for you and your device;
- to administer our service and for internal operations, including troubleshooting, data analysis (including traffic data analysis), testing, and research, statistical and survey purposes;
- to allow you to participate in / register for interactive features of our service;
- as part of our efforts to keep our service safe and secure;
- to ensure that content from our service is presented in the most effective manner for you and for your device, which may include passing your data to business partners, service providers, and analytics and search engine providers.
Legal bases: Legitimate interests (to allow us to administer the Service and to provide you with the content and services on the Service), legal obligation.
Disclosure of your information
We may disclose your personal data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, who may process your personal data in connection with any of the purposes set out above. Further, we may share your personal data with other third parties such as consultants, service providers (such as providers of IT or administrative services) or the like, who may process your personal data on our behalf for any of the purposes set out above.
In addition, we will disclose your personal data to Google Analytics.
How we protect your personal data
How long is your personal data stored for?
It is our policy not to keep personal data for any period longer than is necessary for its allowable processing or to comply with applicable local law.
Where is your personal data stored?
The personal data that we collect and process about you may be transferred to, and stored at, a destination outside the European Economic Area (‘EEA’). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the provision of support services.
Transfer of your personal data outside the EEA
Where we transfer personal data from inside the EEA to outside the EEA, we may be required to take specific additional measures to safeguard the relevant personal data. Certain countries outside the EEA have been approved by the European Commission as providing essentially equivalent protections to EEA data protection laws and, therefore, no additional safeguards are required to export personal data to these jurisdictions. In countries that have not had these approvals, we will use appropriate safeguards to protect any personal data that are being transferred, such as EU Commission-approved model contractual clauses, binding corporate rules permitted by applicable legal requirements, or other.
What do we do to safeguard personal data
We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Notification and the GDPR.
All personal data you provide to us is stored on our secure servers.
What about links to other sites?
The Service may, from time to time, contain links to and from third party services such as websites, apps or social media sites. If you follow a link to any of these third party services, please note that these third party services have their own privacy and cookie policies and that we do not accept any responsibility or liability for these third party services. Please check these policies before you submit any personal data to these third party services.
How we use cookies
Our websites and apps use cookies to distinguish you from other users. They help us to provide you with a good experience when you browse our websites or use our apps and ensure that the content is relevant to you.
What are cookies?
Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating web domain on your subsequent visits to that domain. Most web pages contain elements from multiple web domains, so when you visit the Website your browser may receive cookies from several sources.
Cookies are useful because they allow a website to recognise a user’s device. Cookies allow you to navigate between pages efficiently, remember preferences and generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites.
Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example, to remember your user preferences when you return to a website).
What types of cookies does Carlsberg use?
Carlsberg, its affiliates and its partners use the categories of cookies described below when you visit the Website.
Strictly Necessary Cookies
These cookies are essential in order to enable you to navigate the Website and use its features. Without these cookies, services you have asked for (such as navigating between pages, using a shopping cart or e-billing services) cannot be provided.
The Website currently uses the following strictly necessary cookies:
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Cookie Name |
Source |
Purpose |
Duration |
Further Information |
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[ASP.NET_SessionId] |
[Carlsberg] |
This session cookie implements a Microsoft technology which is essential for the operation of the Website. It assigns an identification number to each visitor so they can navigate the Website correctly. |
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[Drupal CMS session cookie] |
[Carlsberg] |
This cookie is used for the same purposes as the preceding cookie, through a technology provided by Drupal CMS. |
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Performance Cookies
We make use of analytic cookies to analyse how our visitors use the Website and to monitor the Website’s performance. This allows us to provide a high quality experience by customising our offerings and quickly identifying and fixing any issues that may arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the Website. The information collected by these cookies are not associated with your personal information by us or by our contractors.
The Website currently uses the following performance cookies [from Google Analytics]:
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Cookie Name |
Source |
Purpose |
Duration |
Further Information |
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-utma |
Google Analytics |
These cookies are used to collect information about how visitors use the Website. We use the information to compile reports and to help us improve the Website. The cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have come to the Website from and the pages they visited. |
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Click here for Google’s privacy Notification in respect of Google Analytics https://policies.google.com/technologies/partner-sites?hl=en-GB&gl=uk and https://support.google.com/analytics/answer/6004245?hl=en-GB
You may opt out of tracking by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl=en-GB.
Persistent cookies.
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-utmb |
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-utmc |
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-utmz |
Website Functionality Cookies
We make use of cookies to provide you with certain functionality – for example, to remember choices you make (such as your user name, language or the region you are in), or to recognise the platform from which you access the Website, and to provide enhanced and more personal features. These cookies are not used to track your browsing on other sites.
The Website currently uses the following functionality cookies:
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Cookie Name |
Source |
Purpose |
Duration |
Further Information |
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has-js |
[Carlsberg] |
This cookie enables us to tell if your browser runs Javascript. This cookie expires when you leave the Website |
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Session cookie |
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m.client.com |
[Carlsberg] |
This cookie stores information about the device from which you last accessed the Website which allows the mobile site or Website to load automatically. |
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Persistent cookie |
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BaselCookie |
[Carlsberg] |
This cookie stores user login details to allow use of Basel alerts section without having to rekey on each visit. |
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Persistent cookie |
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AlumniCookie |
[Carlsberg] |
This cookie stores user login details to allow use of the Alumni section without having to rekey on each visit. |
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Persistent cookie |
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RSPWD |
[Carlsberg] |
These cookies facilitate navigation through the Website and the saving of preferences and content. |
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Persistent cookie |
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RSPWDTMP |
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Session cookie |
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RSLOGINEVENT |
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Session cookie |
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RSGENPAGEEVENT |
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Session cookie |
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RSGENPAGEEVENTLAST |
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Session cookie |
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RSPROCESSEVENT |
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Session cookie |
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Advertising Cookies
Advertising cookies (or targeting cookies) are used by Carlsberg and its advertising partners to collect information about the browsing habits associated with your device and to make advertising that you are presented with online more relevant to you and your interests.
Some third parties, including Facebook and LinkedIn, set cookies both when you visit our Website and when you use certain features on our Website (such as clicking ‘Like’, ‘Share’ and ‘tweet’ buttons). These third parties link the information that they collect through the use of these cookies with the information that they hold about you through your use of their service in order to present you with targeted advertising via their platforms.
You can get more information on how Carlsberg and its third parties ad partners collect and use your information for advertising purposes by clicking the relevant links in the table below.
You can manage the use of advertising cookies and disable the sharing of information with partners for advertising purposes by changing your settings at http://www.youronlinechoices.eu/, changing your browser settings at www.allaboutcookies.org or by clicking the opt-out links in the table below. Please note that if you opt-out of advertising cookies, you will still be presented with advertisements online. These advertisements will just not be tailored to you.
The Website currently uses the following advertising cookies:
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Cookie Name |
Source |
Purpose |
Duration |
Further Information |
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Facebook pixel
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To serve you with relevant advertisement when you visit Facebook |
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Privacy Notification: http://www.facebook.com/about/privacy/your-info-on-other
Opt-out: [insert]
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Google DoubleClick |
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To serve you with targeted advertisement |
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Privacy Notification: https://policies.google.com/privacy
Opt-out: https://adssettings.google.com/authenticated?hl=en |
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Google Adwords |
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To serve you with targeted advertisement |
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Privacy Notification: https://policies.google.com/privacy
Opt-out: https://support.google.com/ads/answer/2662922?hl=en-GB
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To serve you with targeted advertisement |
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Privacy Notification: https://twitter.com/en/privacy#update
Opt-out: https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads |
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YouTube |
YouTube |
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Privacy Notification: https://policies.google.com/privacy?hl=en |
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Privacy Notification: https://twitter.com/privacy |
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AddThis |
AddThis |
The service runs some of the social sharing buttons |
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Privacy notification: http://www.addthis.com/privacy#.T6j--usS0bw |
Local Shared Objects (‘Flash cookies’)
In addition to the above cookies, we use Local Shared Objects, also referred to as ‘Flash cookies’, on the Website. These are used to enhance your user experience, for example, by storing your user preferences and settings, [such as your volume/mute settings, and in connection with animated content on the Website]. Local Shared Objects are similar to browser cookies, but are able to store more complex data than simple text. By themselves, they cannot do anything to, or with, the data on your computer. Like other cookies, they can only access personally identifiable information that you have provided on the Website, and cannot be accessed by other websites. To learn more about Flash cookies or how to disable them, please click here http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.
HTML email web beacons
Our emails may contain a single, campaign-unique ‘web beacon pixel’ to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to you and to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML. Some of the pages on the Website may also contain web beacons and allow us to count visitors who have viewed our pages. They allow us to develop statistical information about the activities and features that most interest our customers and consumers for the purpose of providing more personalised content. In general, they are not used to access personally identifiable information without your consent.
Use of IP addresses and web logs
We may also use your IP address and browser type to help diagnose problems with our server, to administer the Website and to improve the services we offer to you. An IP address is a numeric code that identifies your computer on the internet. Your IP address might also be used to gather broad demographic information.
We may perform IP lookups to determine which domain you are coming from (e.g. google.com) to more accurately gauge our users’ demographics.
Your rights and how to contact us
Your rights
If the legal basis for processing your personal data is consent, you may at any time withdraw your consent by sending an email to [email protected]. If you choose to withdraw your consent, Carlsberg may no longer process your personal data based on consent.
Under certain conditions, you may have the right to request further details on how we process your personal data, including receiving a copy of your personal data. You may as well request that we correct, update or erase your personal data. Further, you may request that we restrict the processing of your personal data, just like you can object to us processing it, or that we use it for automated decision making, incl. profiling. Finally, you may request that we transfer your personal data to you or a third party (data portability).
Please note that these rights are subject to certain exemptions and may not all be available in the country in which you are based. I.e. Carlsberg is not always obliged to take actions on a request. This might be due to obligations imposed upon Carlsberg such as other legislation requiring Carlsberg to retain personal data, the rights and freedoms of others, or the like. Carlsberg always does its outmost to carefully evaluate every single request and will provide the reasons if actions are not taken.
If you wish to exercise your rights, you can contact us by sending an email to [email protected].
If you have any queries that cannot be clarified as a result of internal dialogue with us or you wish to file a complaint you can contact the local data protection authority in your country.
Contact
Questions, comments and requests regarding this Notification are welcomed and should be addressed to [email protected].
Updates to this Notification
Any changes to this Notification will be notified to you as a pop-up when using the Service.
This Notification was last updated in April 2020.