The Cradle to Cradle Certified™ Product Standard guides designers and manufacturers through a continual improvement process that looks at a product’s sustainability through five quality categories — material health, material reutilization, renewable energy and carbon management, water stewardship, and social fairness. A product receives an achievement level in each category — Basic, Bronze, Silver, Gold, or Platinum — with the lowest achievement level representing the product’s overall mark.
Printing inks have major impacts on the recyclability of packaging because often they are recycled along with paper fibers. To improve the recyclability of Carlsberg labels in selected markets, we are using the Hubergroup Eco-Offset Ink Premium Plus which is Cradle to Cradle Certified™ at the Silver level.
Cradle to Cradle Certified™ is a certification mark licensed by the Cradle to Cradle Products Innovation Institute.